For Students

Digital Marketing – Professional program a 10-month part-time program with Live course lectures + Internship

10 months part-time

Duration

AUD 250

Monthly Fee

180 hours of a live class

Total hours

Market-relevant

Course Curriculum

Instructor-led & online

Delivery

4-6 hrs/week Internship

Learn, Work & Mentorship

10 months part-time

Duration

Instructor-led & online

Delivery

Market-relevant

Course Curriculum

180 hours of a live class

Total hours

AUD 250

Monthly Fee

4-6 hrs/week Internship

Learn, Work & Mentorship

About program

This program is designed to equip those who are looking to start their career in Digital Marketing, and want to be able to be gain hands-on experience and knowledge of all that constitutes Digital Marketing. You will learn the tools and theory to develop know-how and experience, which will allow you to carry out all the generalist functions, expected in a beginner’s Digital Marketing role.

Program Details

Certificate Awarded (on completion ) :

Certificate of Excellence – Digital Marketing Professional Program

Digital Marketing – Introduction

  • Digital Landscape
  • Digital Marketing and how it fits in your overall Marketing
  • Business Objectives, Goals, and Measurement
  • Digital Thinking – Systems Paradigm

CRM & CMS, Measurement and Reporting

  • Customer Relationship Management (CRM) Tools
  • Zoho/Agile CRM
  • Content Management System (CMS)
  • WordPress
  • Search Engine Optimization

Paid Advertising: Search, Display & Social

  • Advertising on Google – Search & Display
  • Advertising on Facebook
  • Campaigns & its measurement

Digital Analytics: Google Analytics

  • Google Analytics – implementation and measurement
  • Reporting
  • Google Tag Manager

Content Marketing, Online Design, and Video

  • Content Planning and Reporting
  • Content and SEO
  • Online Design and Video Basics

Register for the program