For Students
Digital Marketing – Professional program a 10-month part-time program with Live course lectures + Internship
10 months part-time
Duration
AUD 250
Monthly Fee
180 hours of a live class
Total hours
Market-relevant
Course Curriculum
Instructor-led & online
Delivery
4-6 hrs/week Internship
Learn, Work & Mentorship
10 months part-time
Duration
Instructor-led & online
Delivery
Market-relevant
Course Curriculum
180 hours of a live class
Total hours
AUD 250
Monthly Fee
4-6 hrs/week Internship
Learn, Work & Mentorship
About program
This program is designed to equip those who are looking to start their career in Digital Marketing, and want to be able to be gain hands-on experience and knowledge of all that constitutes Digital Marketing. You will learn the tools and theory to develop know-how and experience, which will allow you to carry out all the generalist functions, expected in a beginner’s Digital Marketing role.
Program Details
Certificate Awarded (on completion ) :
Certificate of Excellence – Digital Marketing Professional Program
Digital Marketing – Introduction
- Digital Landscape
- Digital Marketing and how it fits in your overall Marketing
- Business Objectives, Goals, and Measurement
- Digital Thinking – Systems Paradigm
CRM & CMS, Measurement and Reporting
- Customer Relationship Management (CRM) Tools
- Zoho/Agile CRM
- Content Management System (CMS)
- WordPress
- Search Engine Optimization
Paid Advertising: Search, Display & Social
- Advertising on Google – Search & Display
- Advertising on Facebook
- Campaigns & its measurement
Digital Analytics: Google Analytics
- Google Analytics – implementation and measurement
- Reporting
- Google Tag Manager
Content Marketing, Online Design, and Video
- Content Planning and Reporting
- Content and SEO
- Online Design and Video Basics