For Business

Digital Marketing for Managers Program:
One month part-time + Instructor-led & case-study based learning

4 weeks part-time

Duration

24 hours of a live class

Total hours

Instructor-led & online

Delivery

AUD 350

Monthly Fee

Market-relevant

Course Curriculum

Monthly

Next New Batch

4 weeks part-time

Duration

24 hours of a live class

Total hours

Instructor-led & online

Delivery

AUD 350

Monthly Fee

Market-relevant

Course Curriculum

Monthly

Next New Batch

About program

Our Digital Marketing course for Business Owners / Managers is for people who want to understand how the dots connect. This is a case study driven course, that will introduce you to all digital tools and processes that will help you to not only identify and evaluate the opportunity but also to optimize and grow that piece of the pie.

Program Details

Certificate Awarded (on completion ) :

Certificate of Excellence – Digital Marketing Professional Program

Digital Marketing – Introduction

  • Digital Landscape
  • Digital Marketing and how it fits in your overall Marketing
  • Business Objectives, Goals, and Measurement
  • Digital Thinking – Systems Paradigm

CRM & CMS, Measurement and Reporting

  • Customer Relationship Management (CRM) Tools
  • Zoho/Agile CRM
  • Content Management System (CMS)
  • WordPress
  • Search Engine Optimization

Paid Advertising: Search, Display & Social

  • Advertising on Google – Search & Display
  • Advertising on Facebook
  • Campaigns & its measurement

Digital Analytics: Google Analytics

  • Google Analytics – implementation and measurement
  • Reporting
  • Google Tag Manager

Content Marketing, Online Design, and Video

  • Content Planning and Reporting
  • Content and SEO
  • Online Design and Video Basics

Register for the program